Page speed is a critical factor in both user experience and search engine optimization. A fast-loading website ensures visitors can quickly access content, reducing bounce rates and improving engagement. Search engines, like Google, prioritize websites with quick load times, as they provide a better overall user experience. Slow page speeds can negatively impact your rankings, especially on mobile devices, where users expect near-instant loading. Additionally, page speed can affect conversion rates, as users are more likely to abandon slow websites. Optimizing your website's performance through techniques like image compression, caching, and minimizing unnecessary scripts will not only enhance user satisfaction but also support your SEO efforts by making your site more appealing to search engines.
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